
<p>This past Earth Day, <a href="https://www.mohawkconnects.com/" target="_blank" rel="noreferrer noopener" title="https://www.mohawkconnects.com/">Mohawk</a> released its fantastic <a href="https://www.mohawkconnects.com/mohawk-renewal" target="_blank" rel="noreferrer noopener" title="https://www.mohawkconnects.com/mohawk-renewal">Mohawk Renewal</a> trio of papers, and when I write that this was a paradigm-shifting moment, I&#8217;m not just spouting press release speak. In order to create a more sustainable future for us all, Mohawk looked to the legacy fibers of the past, namely hemp, straw and cotton, with fantastic results. </p>



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<p><a href="https://thepapernerd.com/mohawks-renewal-portfolio/" target="_blank" rel="noreferrer noopener" title="https://thepapernerd.com/mohawks-renewal-portfolio/">I wrote about this release back in April</a>, but I didn&#8217;t truly understand its full impact until the gorgeous swatchbook hit my doorstep. The cover is masterfully crafted from three sheets of the texture-rich papers that have been laminated together, diecut and printed with white foil. ; ;</p>



<p>“The moment you pick up a Mohawk Renewal swatchbook, the story begins to unfold,” said Chris Harrold, Senior Vice President of Marketing at Mohawk. “On its own, the colorful cover reveals the character of each paper and the alternative fibers used to make them.”</p>



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<p>The entire swatchbook is constructed from the papers featured inside. Paging through it not only reveals the breadth and texture of the groundbreaking new portfolio, but the journey of each paper from raw material to sheet. </p>



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<p>First, a 28-page ;book that tells the story of Mohawk Renewal through the lens of each fiber source. ;The book itself was produced using four different paper shades from the portfolio and was printed with four color offset lithography. </p>



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<p>Following is a Browse section, organized by fiber type, ;allowing ;users to dive deeper into the paper specification process. Each waterfall within the Browse section contains samples of every shade, weight ; and finish available within Mohawk Renewal, along with detailed product specifications. ; ;</p>



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<p>At the back of the swatchbook is ;the Details section, ;which ;contains in-depth paper information and specific printing resources.</p>



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<p>From cover to cover, the Mohawk Renewal swatchbook represents the most comprehensive collection of alternative fiber papers available in the market today.</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-86956" class="block-wrap-native block-wrap block-wrap-23 block-css-86956 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="86956" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-7748 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press category-sponsored-post tag-calling-cards tag-custom-stationery tag-felix-doolittle tag-felix-fu tag-greeting-cards tag-loren-sklar tag-mohawk tag-mohawk-superfine tag-moving-announcements tag-national-stationery-show tag-note-cards tag-strathmore tag-thank-you-stationery" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/the-paper-behind-the-product/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=293%2C293&;ssl=1 293w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=75%2C75&;ssl=1 75w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=390%2C390&;ssl=1 390w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2014/12/PCC_IMG_0114-e1417525074610.jpg?resize=96%2C96&;ssl=1 96w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/off-the-press/" style="color:#b79b0d" class="cat">Off The Press</a><a href="https://thepapernerd.com/category/sponsored-post/" style="color:#b79b0d" class="cat">Sponsored</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/the-paper-behind-the-product/">The Paper Behind the Product</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2014-12-02T14:41:05+00:00">December 2, 2014</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="7748"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



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<p>The Mohawk Renewal swatchbook was designed by ;<a href="http://hybrid-design.com/" target="_blank" rel="noreferrer noopener">Hybrid Design</a> ;of San Francisco, California, and skillfully printed by ;<a href="http://www.feyprinting.com/" target="_blank" rel="noreferrer noopener">Fey Printing</a> ;of Wisconsin Rapids, Wisconsin. </p>



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<p>As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits, and the first U.S. premium paper mill to shift toward carbon neutral production. Many of Mohawk&#8217;s recycled and virgin papers are certified by Green Seal and the Forest Stewardship Council (FSC).</p>



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<p>At its core, Mohawk is a company of makers, ;as this artful release illustrates. A family-owned business since 1931, it serves the creative needs of designers, brand-owners, and printers in more than 60 countries with carefully crafted papers designed to make print more beautiful, effective, and memorable. It sources pulp responsibly, conserves the water its craft relies on, and harnesses wind power for its mills. Mohawk papers help print go from simply good to truly great. <a href="https://www.mohawkconnects.com/form/ask-an-expert" target="_blank" rel="noreferrer noopener" title="https://www.mohawkconnects.com/form/ask-an-expert">Contact your Mohawk Representative</a> for a copy.</p>



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All the Feels: Mohawk’s Renewal Swatchbook
