Sarah is a magazine editor, writer, podcaster and consultant. After graduating from New York University, she started covering stationery as a market editor for the trade publication Gifts & Decorative Accessories in 1997. In 2008, she became founding editor of Stationery Trends, an award-winning, design-driven trade quarterly magazine devoted to all things paper.
In addition to maintaining this site, she podcasts at The Paper Fold, a five-star stationery salon that’s now part of the Evergreen Podcast Network. Sarah sometimes speaks at industry events, and is occasionally quoted in the media. Aside from family + friends, she is happiest interacting with makers, stockists and paper nerds — with hopefully some happy mail exchanged somewhere in the process!
In the Media
Apartment Guide: Watch Your Words Flow Like Water with These Six Writing Room Ideas
AARP: Are Birthday Cards That Mock Aging Getting Old?
CNN: Many birthday cards mock getting older. These artists are painting a different picture
The Denver Post: Anti Ageist Greeting Cards
Drug Store News: Faith in Winter Holiday Cards
MarketWatch: Age-Friendly Greeting Cards
Glamour Magazine: Inside the New World of Sticker Enthusiasts
The Strategist: What’s the Best-Looking Personalized Stationery?
Whomyouknow.com by Peachy Deegan feature 9/19/18
Haiti ’16 Bridgewater Brand Experience (YouTube video)
Uncommon Goods Blog: Bloggers Who Believe It’s Better to Give
In the Trade
Focused PhiloSophie’s: Maybe I Do Know What I’m Doing
Greeting Card Association Member Spotlight Interview
Gift + Stationery Week Trend Forecasting Webinar
Noted @ *Noted Awards Presentation
Trends Presentation for NY NOW: Sales Growth: Thriving in a Changed World
GCA Workshop & Retreat Presentation 2020
Sarah Talks Trends at #NSS2016 (YouTube video) | #NSS2016 Video | NSS KenroCam Interview (1) | NSS KenroCam Interview (2)
Bylined Pieces
On The Wire: Designer to Watch, Taylor Hamilton
On The Wire: Designer to Watch, Cara Underwood
Pen To Paper: Caroline Weaver, CW Enterprise
Greetabl: The (Superfine) Card That’s Also a Box
On The Wire: The Perfect (Paper) Accessory
On The Wire: Designer to Watch, Amy Heitman
Mohawk Maker #9: Inventing Youth
On The Wire: Designer to Watch, Mimi Kim
On The Wire Post: Designer to Watch, Emily Ley
On the Post: Designer to Watch, Sarah McCoy
Felt & Wire Post: Designer to Watch, Kristen Ley
The Paper Nerd & The Paper Fold logos: Dahlia Press
Top Image/Other Profile Pics: Sarah Sloboda
Middle Image courtesy of The Greeting Card Association
