<p class="wp-block-paragraph">It&#8217;s never not interesting to discover a super-fresh brand, then sit back and watch it evolve over a few years. That was definitely the case with <a href="https://www.shopshewolf.com/?srsltid=AfmBOopjXzVtEduKkAeFaEmP9RaNAFoCVc9E7STkE5sBDYhhwmKvS7Nw" target="_blank" rel="noopener">SHEWOLF DESIGNS</a>, which I stumbled across in the NY NOW incubator in Winter 2024. It was a treat to get acquainted with its go-getter founder, Brittany Wolf. I didn&#8217;t realize it then, but she had just quit her day job! Brittany also gets an enormous gold star for following up with me after the show like she said she would — and for generating the intoxicating wares I snapped that day below.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img data-id="10022369" src="https://thepapernerd.com/wp-content/uploads/2026/09/IMG_3030-1024x1024.jpeg" alt="" class="wp-image-10022369"/></figure>



<figure class="wp-block-image size-large"><img data-id="10022367" src="https://thepapernerd.com/wp-content/uploads/2026/09/IMG_3034-1024x1024.jpeg" alt="" class="wp-image-10022367"/></figure>



<figure class="wp-block-image size-large"><img data-id="10022368" src="https://thepapernerd.com/wp-content/uploads/2026/09/IMG_3033-1024x1024.jpeg" alt="" class="wp-image-10022368"/></figure>
</figure>



<p class="wp-block-paragraph">Fast forward a few years, and SHEWOLF just came off a very successful Faire summer market, has 430 stockists — ;and just donated $6K to several non-profits. Now Brittany drops in to share all her newness. First up: her redesigned notepads!</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/Notepads-group-1-683x1024.jpg" alt="" class="wp-image-10022362" style="aspect-ratio:0.6669946772822829;width:770px;height:auto"/></figure>



<p class="wp-block-paragraph">&#8220;As I hit five years in business this coming January, my brand aesthetic has definitely evolved. Early SHEWOLF leaned into RBG, middle fingers, and tiny skulls paired with copy, but what I found was that customers connected with the words, not the illustrations. Turns out my zone of genius is in the copy, so that&#8217;s the direction I leaned into: clean, bold designs and relatable copy that hits. This redesigned notepad collection reflects that shift and reflects where my brand&#8217;s at right now. My personal favorite ;<em>(and my stockists agree)</em> ;is the Emotional Support To-Do List. It&#8217;s basically a love letter to my favorite sport: reading! The last two to-dos on it are &#8216;drink water&#8217; and &#8216;read &; ignore everyone,&#8217; so very playful but totally useful!&#8221; ;</p>



<p class="wp-block-paragraph">Next up: Gift Labels!</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/Birthday-labels-683x1024.jpg" alt="" class="wp-image-10022353" style="width:770px;height:auto"/></figure>



<p class="wp-block-paragraph">&#8220;I grew up wrapping gifts with those flimsy, mass-produced Christmas labels with the yellow backing paper. My parents never used greeting cards, but I appreciate good paper (obviously) and wondered why better quality labels didn&#8217;t exist. Especially as a Jew, I was tired of only using winter-y options or skipping the Christmas-specific ones entirely. I wanted to create labels that could be used year-round, so I launched three options: Christmas, Hanukkah, and birthday.&#8221;</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-47577" class="block-wrap-native block-wrap block-wrap-23 block-css-47577 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="47577" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10000623 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-cleanoffyourdeskday tag-antiquaria tag-design tag-hand-lettering tag-illustration tag-ledgers tag-list-pads tag-market-pads tag-notepads tag-sarah-schwartz tag-shopping-list tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-the-paper-chronicles tag-weekly-list" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/mad-for-antiquaria-pads/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=200%2C200&;ssl=1 200w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2019/01/market-pads.jpg?zoom=3&;resize=100%2C100&;ssl=1 300w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/mad-for-antiquaria-pads/">Mad for Antiquaria Pads!</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2019-01-15T13:45:10+00:00">January 15, 2019</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10000623"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/Hanukkah-labels-683x1024.jpg" alt="" class="wp-image-10022355" style="width:766px;height:auto"/></figure>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/Holiday-labels-683x1024.jpg" alt="" class="wp-image-10022358" style="aspect-ratio:0.6669946772822829;width:770px;height:auto"/></figure>



<p class="wp-block-paragraph">&#8220;They all have the signature SHEWOLF snark and are made on the same high-quality sticker paper as my bestsellers, so they&#8217;re incredibly durable. Perfect for people without extra cards at home, white elephant gifts, or wrapping something from the regifting closet! These just launched for Summer Market so Christmas is the current frontrunner, but my personal favorite is Hanukkah — I think it&#8217;s truly filling a hole in the market, which is something I&#8217;m proud of.&#8221;</p>



<figure class="wp-block-image size-large is-resized"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/Bestselling-notepad-683x1024.jpg" alt="" class="wp-image-10022356" style="width:766px;height:auto"/></figure>



<p class="wp-block-paragraph">Thank you Brittany! What a fabulous launch. Start your shop <a href="https://www.shopshewolf.com/?srsltid=AfmBOopjXzVtEduKkAeFaEmP9RaNAFoCVc9E7STkE5sBDYhhwmKvS7Nw" target="_blank" rel="noopener">here</a> — and to my friends in the trade, this Top Shop is open on Faire 24/7!</p>



<figure class="wp-block-image size-full"><img src="https://thepapernerd.com/wp-content/uploads/2026/09/All-notepads.jpg" alt="" class="wp-image-10022354"/></figure>