<p>Yesterday I shared details of <a href="http://sugarpaper.com/" target="_blank" rel="noopener">Sugar Paper Los Angeles</a>&#8216; 2016 planner and calendar release — but as you may have already heard, that is not the only <a href="http://www.target.com/" target="_blank" rel="noopener">Target</a> range debuting from this chic house of stationery on November 1. The lush holiday collection is beyond fabulous — and like most fabulous collections, there&#8217;s a great story behind it.</p>
<p><img class="aligncenter size-full wp-image-11955" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/06-SugarPaper-Lombardi-web.jpg" alt="06-SugarPaper-Lombardi-web" width="800" height="1199" /></p>
<p>Chelsea Shukov filled me in on the details. &#8220;It came about because of the datebooks,&#8221; she told me. &#8220;We joke that we are the little engine that could! We started as two girls with a letterpress in a tiny office. We&#8217;re a little shocked and pleasantly surprised that that&#8217;s where we are now because that was not our original intention, we just wanted to make cute invitations for people we know.&#8221;</p>
<p>At any rate, it all began with a phone call from Target, Chelsea recalled, inquiring if Sugar would do an exclusive gift wrap collection. &#8220;That was exciting, because we could do it. We only do six colors of wrap (in the boutique line), and we&#8217;re frustrated when we have to go Michael&#8217;s and then Target and then Sugar Paper. So our feeling was to create a one-stop shop for girls like us who like to wrap beautiful presents but don&#8217;t really want to go to 18 stores.&#8221;</p>
<p class="p1">Although Jamie and Chelsea considered themselves paper people, they&#8217;d never made ribbon, gift toppers and gift bags. &#8220;Target sent a list of product types they&#8217;d like and we looked at the list and said, &#8216;Yeah, we can make all of that,'&#8221; Chelsea described. &#8220;By the time the line was complete the SKU count had doubled.&#8221;</p>
<p class="p1">The range consists of a total of 160 SKUs, priced from $4-$14 each — but wait until you see it in-store! &#8220;When you walk in the Target holiday section there will be a three-sided endcap with branding and storytelling and every side is a different color story: Minty-blue, neon coral and red black and gold.&#8221;<img class="aligncenter size-full wp-image-11954" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/05-SugarPaper-Lombardi-a-web.jpg" alt="05-SugarPaper-Lombardi-a-web" width="800" height="1199" /><img class="aligncenter size-full wp-image-11952" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/03-SugarPaper-Lombardi-a-web.jpg" alt="03-SugarPaper-Lombardi-a-web" width="800" height="1199" /> <img class="aligncenter size-full wp-image-11950" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/01-SugarPaper-Lombardi-a-web.jpg" alt="01-SugarPaper-Lombardi-a-web" width="800" height="1199" /><img class="aligncenter size-full wp-image-11951" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/02-SugarPaper-Lombardi-a-web.jpg" alt="02-SugarPaper-Lombardi-a-web" width="800" height="1199" /> Speaking of which, what is the story with the minty blue and neon coral? &#8220;We did it specifically because we live in LA and not everyone celebrates Christmas. Everyone celebrates holidays differently, so it was important to us that it wasn&#8217;t just red. We wanted something for everyone, whether they are Jewish, or are like me and have a birthday two days after Christmas. Hanukkah gets really kitschy. We wanted to make it more chic.&#8221;</p>
<p class="p1">Although the collection is technically for giftwrap, it&#8217;s far more flexible than that. &#8220;The glitter letters can go on the tree or personalize any package, or place holder. You can put them on a Thanksgiving table and use everyone&#8217;s initials.&#8221;</p>
<p class="p1"><img class="aligncenter size-full wp-image-11976" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/27-SugarPaper-Lombardi-web.jpg" alt="27-SugarPaper-Lombardi-web" width="800" height="1199" /> <img class="aligncenter size-full wp-image-11972" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/23-SugarPaper-Lombardi-web.jpg" alt="23-SugarPaper-Lombardi-web" width="800" height="1199" />Overall, the range is simultaneously <span class="s1">boutique-y but accessible, with the ability to mix and match to put your own style on gifts. It&#8217;s tailored and sophisticated, but &#8220;we wanted it to read appropriate for a four-year-old,&#8221; Chelsea noted. &#8220;Christmas is about kids. It&#8217;s really polished but it&#8217;s happy.&#8221;</span><img class="aligncenter size-full wp-image-11953" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/04-SugarPaper-Lombardi-a-web.jpg" alt="04-SugarPaper-Lombardi-a-web" width="800" height="1199" /><span class="s1">Chelsea&#8217;s favorite pieces include the rigid boxes (with a pop of gold foil inside) as well as the ribbon. &#8220;It&#8217;s striped grosgrain, with wooden spools. We kept asking for pie in the sky things, fully expecting they&#8217;d say no, and they kept saying yes!&#8221; </span><img class="aligncenter size-full wp-image-11979" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/30-SugarPaper-Lombardi-web.jpg" alt="30-SugarPaper-Lombardi-web" width="800" height="534" /></p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-54229" class="block-wrap-native block-wrap block-wrap-23 block-css-54229 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="54229" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-19139 post type-post status-publish format-standard has-post-thumbnail hentry category-off-the-press tag-ag-studio tag-art-prints tag-ashkahn tag-balloons tag-cards tag-coasters tag-ilootpaperie tag-journals tag-karen-adams-designs tag-las-vegas-market tag-lovebird-paper tag-national-stationery-show tag-notepads tag-pencils tag-stationery-blog tag-stationery-design tag-stationery-designer tag-thebirdthebeard tag-tiramisu-paperie tag-tote-bags tag-umlaut-brooklyn" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/f-this-post/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/08/ahskahn_Notepad-Finger-01.jpg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2017/08/ahskahn_Notepad-Finger-01.jpg?w=3500&;ssl=1 3500w, 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<p class="p1"><img class="aligncenter size-full wp-image-11978" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/29-SugarPaper-Lombardi-web.jpg" alt="29-SugarPaper-Lombardi-web" width="800" height="992" /> <img class="aligncenter size-full wp-image-11974" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/25-SugarPaper-Lombardi-web.jpg" alt="25-SugarPaper-Lombardi-web" width="800" height="1199" /> <img class="aligncenter size-full wp-image-11973" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/24-SugarPaper-Lombardi-web.jpg" alt="24-SugarPaper-Lombardi-web" width="800" height="1199" /></p>
<p class="p1"><img class="aligncenter size-full wp-image-11969" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/20-SugarPaper-Lombardi-web.jpg" alt="20-SugarPaper-Lombardi-web" width="800" height="1199" />It still doesn&#8217;t seem completely real to Chelsea. &#8220;I think I&#8217;m going to fall over when I see it,&#8221; she finished. &#8220;When you roll out the wrap and cut it, there&#8217;s a grid with our logo on back. There was a moment where Jamie and I realized there were thousands and thousands and thousands of people who were going to wrap gifts with these, who are giving presents to people they love. It feels like we&#8217;re a part of a really special time in people&#8217;s lives. Think of all the goodies they&#8217;re going to hold, and kids ripping them open, all these moments we&#8217;ll be a part of!&#8221;<img class="aligncenter size-full wp-image-11977" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/28-SugarPaper-Lombardi-web.jpg" alt="28-SugarPaper-Lombardi-web" width="800" height="1199" />The collection is slated to hit Targets around the country and Target.com Nov. 1, but don&#8217;t be surprised if that translates into the first week of November for many stores. Get to your local Target while there&#8217;s still a good selection!<img class="aligncenter size-full wp-image-11966" src="http://thepaperchronicles.com/wp-content/uploads/2015/10/17-SugarPaper-Lombardi-web.jpg" alt="17-SugarPaper-Lombardi-web" width="800" height="1199" /></p>
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