
<p>How&#8217;s everyone&#8217;s Thinking of You Week going? Remember, focus on putting something amazing out into the world, without necessarily expecting anything back other than general good vibes. If you get a letter in return (and possibly even a new pen pal), that&#8217;s just the icing on the TOY cake!</p>



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<p>Part of what I love about stationery is that its climate is always evolving. Makers rebrand, collaborate, and best of all, jump into the paper fold with new brands full of marvelous fresh designs.</p>



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<p>That is certainly the case with Vicky Enright, who wrote me that for years she worked for greeting card companies, mainly Crane &; Company, and then as a custom invitation designer. &#8220;I wanted to break out of selling to one company at a time, and one bridal family [at a time],&#8221; she explained.</p>



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<p>Vicky&#8217;s new brand is called <a href="https://elsabelle.com/" target="_blank" rel="noreferrer noopener">Elsabelle Paper Co.</a> Her hope, she wrote, is to create joyful designs. &#8220;I mean, when we send cards, are we not spreading joy and love around?&#8221; she rhetorically inquired.</p>



<p>Vicky was also gracious enough to take my additional questions. </p>



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<p>SS. What prompted you to start your stationery brand?</p>



<p>EV: When doing invitations for brides, a good many asked for thank-you cards, and in showing a few to a friend, I realized I should create cards for many people to enjoy and send!</p>



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<p>SS: What are your inspirations?</p>



<p>EV: I started with flowers, as I had been painting for brides for a good few years, but now with starting seasonal cards, it&#8217;s just what my eye catches on my journeys and what I love: the shape of acorns, the cuteness of sandpipers, for example.</p>



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<p>SS: Can you share anything about your creative process?</p><div class="inline-post clearfix"><div class="see-also byline">See also</div><div id="block-wrap-73058" class="block-wrap-native block-wrap block-wrap-23 block-css-73058 block-wrap-classic columns__m--1 elements-design-3 block-ani block-skin-0 tipi-box block-wrap-thumbnail ppl-m-1 clearfix" data-id="73058" data-base="0"><div class="tipi-row-inner-style clearfix"><div class="tipi-row-inner-box contents sticky--wrap"><div class="block block-23 clearfix"><article class="tipi-xs-12 clearfix with-fi ani-base tipi-xs-typo split-1 split-design-1 loop-0 preview-thumbnail preview-23 elements-design-3 post-10013040 post type-post status-publish format-standard has-post-thumbnail hentry category-favorites tag-design tag-greeting-cards tag-letter-writing-set tag-origami tag-origami-letter-set tag-sandesa tag-sarah-schwartz tag-stationery tag-stationery-blog tag-stationery-design tag-stationery-designer tag-thank-you-stationery tag-the-paper-chronicles tag-yu-and-me-books" style="--animation-order:0"><div class="preview-mini-wrap clearfix"><div class="mask"><a href="https://thepapernerd.com/sandesas-shape-shifting-stationery/" class="mask-img"><img width="100" height="100" src="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=100%2C100&;ssl=1" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" srcset="https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=100%2C100&;ssl=1 100w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=120%2C120&;ssl=1 120w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=275%2C275&;ssl=1 275w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=372%2C372&;ssl=1 372w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=567%2C567&;ssl=1 567w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=882%2C882&;ssl=1 882w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=24%2C24&;ssl=1 24w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=48%2C48&;ssl=1 48w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=96%2C96&;ssl=1 96w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=150%2C150&;ssl=1 150w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=300%2C300&;ssl=1 300w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?resize=50%2C50&;ssl=1 50w, https://i0.wp.com/thepapernerd.com/wp-content/uploads/2023/04/Star-Origami.jpeg?zoom=2&;resize=100%2C100&;ssl=1 200w" sizes="(max-width: 100px) 100vw, 100px" /></a></div><div class="meta"><div class="byline byline-2 byline-cats-design-4"><div class="byline-part cats"><a href="https://thepapernerd.com/category/favorites/" style="color:#b79b0d" class="cat">Favorites</a></div></div><div class="title-wrap"><h3 class="title"><a href="https://thepapernerd.com/sandesas-shape-shifting-stationery/">Sandesa&#8217;s Shape-Shifting Stationery</a></h3></div><div class="byline byline-3"><span class="byline-part date"><i class="tipi-i-calendar" aria-hidden="true"></i> <time class="entry-date published dateCreated flipboard-date" datetime="2023-04-04T17:58:32+00:00">April 4, 2023</time></span><span class="byline-part likes-count"><a href="#" class="tipi-like-count " data-pid="10013040"><span class="likes-heart"><i class="tipi-i-heart-o" aria-hidden="true"></i><i class="tipi-i-heart" aria-hidden="true"></i></span><span class="tipi-value">0</span></a></span></div></div></div></article></div></div></div></div></div></tipimidc>



<p>EV: ;I pencil sketch an idea, but I have started to &#8220;watercolor sketch&#8221; as well, to break down the fear of perfectionism when I am painting with watercolor. Watercolor sketches help me to get used to the medium. I still love paper and watercolor paint and brushes; I love the unexpected qualities that come with watercolor. Procreate is great, but ;I use ;it more with opaque painting.</p>



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<p>SS: Would you like to eventually expand your stationery product offerings to extend beyond greeting cards? If so, to what?</p>



<p> ;EV: I long ago designed wallpaper, so I can see gift wrap, notebooks, and possibly wallpaper!</p>



<p>Start your shop of this flower-fresh range <a href="https://elsabelle.com/collections/all" target="_blank" rel="noreferrer noopener">here</a>, and if you want to see more of Vicky&#8217;s work, head here. To my friends in the trade, Elsabelle Paper Co. is also on Faire!</p>



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A New Bloom on the Block
