Scratch-off technology took a huge step forward last month … and I for one can’t wait to start seeing new applications. For the first time, four-color, scratch-off printed products are possible. Check out these before and afters!
The advance comes thanks to a strategic partnership between Mohawk, family owned paper makers since 1931, and commercial printer Lawton Connect, family-owned since 1900, who have formed Mr. Scratch Off LLC. At the crux is an innovative new technology using HP Indigo printing.
Currently, printing for scratch off products uses single or multi-color printed images which are covered by a single-color fixed shape, applied with a flexographic press. This new capability allows both the scratch-off area and the image beneath to be a multi-color print and fully variable from piece to piece, all using high resolution, HP Indigo printing.
Those who received Mohawk’s holiday card — as innovative as it is colorful — got to unwrap this advance for themselves. Just as after you a shake an actual snow globe, the particles must settle, this image settles once you scratch it.
Benjamin Pop is the design studio of Lawton Connect — Stationery Trends readers may recall that I named their Creative Director Kelly Romano as one of our 10 Designers to Watch in 2018. Of course, Kelly and her team have begun experimenting with the Full Color Scratch Off Technology, and this spring they’ll be launching this all-American starred and striped map (as well as a few other surprises I suspect). Ty told me he can see the technology working well in Gender Reveal, Will you Marry Me as well as occasions such as Valentines, Easter and Birthday Parties. But really, the possibilities are endless, and I hope to see makers begin to come up with more creative ways to use it. If you want to learn more, visit MrScratchOff.com or call 888-593-0063.